Evie Summers
Nook Sleep Systems, a company that manufactures and sells infant bedding systems, was sued in 2023 for false advertising and the presence of toxic PFAS forever chemicals in its Pure Organic crib mattresses. The lawsuit was filed by Toxic-Free USA and Beyond Pesticides in the Superior Court of the District of Columbia, seeking to end the unlawful conduct directed at consumers in the region. This incident has caused concern among parents who trusted the company's advertising and used Nook's products for their children. Nook Sleep Systems was founded in 2009 and offered a range of bedding products for infants, toddlers, and adults, emphasizing sustainability, comfort, and organic materials.
| Characteristics | Values |
|---|---|
| Nook Sleep Systems | Manufacturer and seller of infant bedding systems |
| Year founded | 2009 |
| Location | Inglewood, United States |
| Products | Mattresses, crib sheets, blankets, change pads, toddler pillows, play mats, lite wraps, body pillows, and loungers |
| Funding | $501K over 1 round |
| Competitors | Casper, Leesa, and Purple |
| Lawsuits | Sued for false advertising and PFAS chemicals in their "Pure Organic" Crib Mattresses |
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What You'll Learn
Nook Sleep Systems sued for false advertising
Nook Sleep Systems, a company that manufactures and sells infant bedding systems, has been sued for false advertising. The lawsuit, filed by Toxic-Free USA and Beyond Pesticides in the Superior Court of the District of Columbia, alleges that Nook Sleep Systems' "'Pure Organic' crib mattresses contain toxic PFAS "forever chemicals". These chemicals are persistent in the environment and can accumulate inside the body, posing potential health risks to infants.
The plaintiffs, public-interest organizations, are not seeking monetary compensation. Instead, they aim to put an end to the allegedly unlawful conduct targeting consumers in Washington, D.C. They are, however, requesting attorney's fees and reimbursement for the costs incurred in taking legal action. This lawsuit has sparked strong reactions from parents who trusted the company's advertising and purchased the product for their children.
Nook Sleep Systems was founded in 2009 and is based in Inglewood, California. The company offers a range of bedding products for infants, including mattresses, crib sheets, blankets, and toddler pillows, with a focus on sustainability, comfort, and organic materials. Their products were once recommended by many and graced the covers of People Magazine for celebrity nursery design reveals.
The "Pure Organic" crib mattress at the center of the lawsuit was advertised as a fully organic, dual-sided mattress with natural and organic components, such as coconut coir and natural latex. It was marketed as a safe and healthy option for infants, but the discovery of toxic chemicals has led to concerns and outrage among parents. Some parents have reported issues such as chemical burns on their infants' faces, while others worry about the long-term effects of their children's exposure to these chemicals.
This incident highlights the importance of accurate advertising and the potential consequences when companies fail to provide truthful information about their products. It remains to be seen what the outcome of the lawsuit will be and how Nook Sleep Systems will address the concerns raised by their customers.
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Nook Sleep Systems' funding
Nook Sleep Systems is a company that manufactures and sells infant bedding systems, including mattresses, crib sheets, blankets, change pads, toddler pillows, play mats, lite wraps, body pillows, and loungers. The company was founded in 2009 and is located in Inglewood, United States, with products sold online and through retailers in the United States and Canada.
In terms of funding, Nook Sleep has raised a total of $501,000 over one funding round as of February 2025. The company has 102 competitors, including Casper, Leesa, and Purple. There are no institutional or angel investors in Nook Sleep.
Nook Sleep also has an affiliate program where affiliates can earn commissions by promoting Nook Sleep products. The program offers attractive commission rates, with sleep bloggers and influencers in the sleep niche monetizing their content through the program. Affiliates can earn 2% per sale by adding their unique affiliate referral link to their blog posts or other content.
Despite the funding and apparent success, Nook Sleep Systems faced a lawsuit in 2023. The company was sued by Toxic-Free USA and Beyond Pesticides in the Superior Court of the District of Columbia for false advertising and the presence of toxic PFAS "forever chemicals" in their "Pure Organic" crib mattresses. The lawsuit sought to end the unlawful conduct and requested attorney's fees and reimbursement of costs. The outcome of the lawsuit is not mentioned, but a comment on a blog post from May 2025 mentions that Nook Sleep is now closed.
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Nook Sleep Systems' affiliate program
Nook Sleep Systems is a company that designs, manufactures, and sells infant bedding systems and related products. The company was founded in 2009 and is based in Inglewood, California, with products available online and through retailers in the United States and Canada. They offer a range of goods, including mattresses, crib sheets, toddler pillows, play mats, and more, with an emphasis on sustainability, comfort, and organic materials.
In 2023, Nook Sleep Systems faced a lawsuit filed by Toxic-Free USA and Beyond Pesticides, alleging that their "Pure Organic" crib mattresses contained toxic PFAS "forever chemicals" and were falsely advertised as organic. This incident may have impacted the company's operations and reputation.
Despite this setback, Nook Sleep Systems continues to operate and has an affiliate program that allows influencers and partners to promote their products and earn commissions. The affiliate program offers attractive commission rates, making it a popular choice for sleep bloggers and influencers in the sleep niche looking to monetize their content.
To become a Nook Sleep influencer, interested individuals must sign up for their affiliate program by providing basic information about their business and audience. After submitting the application, Nook Sleep will typically take a few days to approve or deny it. Once accepted, affiliates will be granted access to their affiliate dashboard, where they can find their unique affiliate referral link. This link can be added directly to blog posts or relevant content where Nook Sleep products fit the audience's needs. Affiliates earn a commission of 2% per sale made through their links.
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Nook Sleep Systems' products
Nook Sleep Systems, LLC, founded in 2009, is a company that designs, manufactures, and sells infant bedding systems and other related products. The company is based in Inglewood, California, and sells its products online and through retailers in the United States and Canada.
Nook Sleep offers a range of goods for children, including mattresses, crib sheets, blankets, change pads, toddler pillows, play mats, lite wraps, body pillows, and loungers. Their products are produced with organic, all-natural, secure, and hypoallergenic components, with an emphasis on sustainability and comfort. One of their signature products is the Pebble Pure mattress, which is a fully organic, dual-sided crib mattress made with natural materials such as coconut coir and natural latex. It comes in a variety of 11 color options to suit different preferences and designs.
In addition to their focus on organic and healthy products, Nook Sleep Systems has also faced some challenges. In 2023, the company was sued by Toxic-Free USA and Beyond Pesticides for false advertising and the presence of toxic PFAS "forever chemicals" in their Nook Pure Organic Crib Mattresses. This incident caused concern among parents who had trusted the company's advertising and led to negative reactions from customers.
Despite this setback, Nook Sleep Systems has a wide range of products designed to provide safe and functional bedding options for infants and toddlers. The company's products offer a variety of features and benefits that cater to the needs of children and their parents or caregivers.
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Nook Sleep Systems' founder
Nook Sleep Systems was founded in 2009 by Helenita Frounfelkner and her siblings. Helenita also serves as the company's CMO. The company is headquartered in Inglewood, California, United States, and sells its products online and through retailers in the United States and Canada.
Nook Sleep Systems is an internet-first brand that manufactures and sells infant bedding systems, including mattresses, crib sheets, toddler pillows, play mats, and more. The company emphasizes sustainability and comfort in its products, using organic, all-natural, secure, and hypoallergenic components.
In 2017, Jamie Cantalupo was featured as the President of Nook Sleep Systems. She joined the company six years prior, leaving her previous role in the legal industry. As a mother of three girls, she helped create innovative, organic products, starting with the Pebble Pure mattress. This mattress is fully organic, dual-sided, and made with natural materials like coconut coir and natural latex.
However, in 2023, Nook Sleep Systems faced a lawsuit filed by Toxic-Free USA and Beyond Pesticides. The lawsuit alleged that Nook Sleep Systems' "Pure Organic" crib mattresses contained toxic PFAS "forever chemicals" and were falsely advertised as organic. As a result, the company closed down, with a message on their website reading, "It is with heavy hearts we close Nook."
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Frequently asked questions
Nook Sleep Systems is a company that manufactures and sells infant bedding systems, including mattresses, crib sheets, toddler pillows, play mats, and more. The company was founded in 2009 and is located in Inglewood, United States.
Nook Sleep was sued in 2023 for false advertising and including toxic PFAS "forever chemicals" in their "Pure Organic" crib mattresses. The lawsuit was filed by Toxic-Free USA and Beyond Pesticides in the Superior Court of the District of Columbia. As a result, Nook Sleep closed down.
The lawsuit sought to end the unlawful conduct directed at consumers in the District of Columbia. The plaintiffs, being public-interest organizations, did not ask for any monetary compensation but requested attorney's fees and reimbursement of costs incurred. Nook Sleep closed down following the lawsuit.
Many customers expressed worry and anger about the safety of their children who had slept on Nook mattresses. They also sought information on refunds and alternative safe mattress options.
Jamie Cantalupo was the President of Nook Sleep Systems, and Helenita Frounfelkner, one of the company's founders, was the Chief Marketing Officer (CMO).
