Ariana Grande's Rem Sleep: A Typeface Exploration

The typeface used in the logo for R.E.M. Beauty, Ariana Grande's makeup line, is stylised in all lowercase. The brand is named after Grande's track R.E.M. from her album Sweetener, which was released in 2018. The acronym R.E.M. stands for rapid eye movement, referring to the stage of sleep when dreaming is at its most lucid.

The font used in the R.E.M. Beauty logo

The R.E.M. Beauty logo is styled in all lowercase, reminiscent of the font from Ariana Grande's "thank u, next" era. The font choice is one of several clues that led fans to believe that the beauty brand was indeed associated with the singer.

The logo features a special design for the fourth chapter release and the launch of the Sweetener Concealer line. The logo is also stylised differently for the brand's first holiday collection, which was limited edition. The collection was inspired by the film "Wicked", starring Grande herself.

The meaning of R.E.M

R.E.M. is the name of a song by American singer Ariana Grande from her fourth studio album, Sweetener, released in 2018. The track was written by Grande and Pharrell Williams, with the latter also handling production. The song's title, R.E.M., is an acronym for "rapid eye movement", which refers to the stage of sleep when a person's eyes move rapidly beneath their eyelids, causing dreams to be at their most lucid.

The song R.E.M. is about "a relationship that blurs between the dream world and reality", with Grande elaborating that it is about "dreaming someone into your life". The song is one of Grande's favourite tracks on the album.

The song R.E.M. also inspired the name of Grande's makeup brand, R.E.M. Beauty. The brand's products are vegan and cruelty-free, with the mission to be a makeup brand for everyone. R.E.M. Beauty launched on November 12, 2021, with its first chapter titled "Ultraviolet".

R.E.M. Beauty's social media presence

R.E.M. Beauty has a strong social media presence across multiple platforms, including Twitter, Instagram, Facebook, TikTok, and YouTube. The brand's social media accounts were created ahead of its launch, generating buzz and speculation among fans who noticed the similarity between the font used on billboards and that of Ariana Grande's previous era.

R.E.M. Beauty's social media strategy has been instrumental in building a community of engaged followers and customers. The brand regularly interacts with its audience through posts, stories, and tweets. They also leverage social media to tease upcoming product launches, creating a sense of anticipation and excitement. For example, before the release of the "Goodnight N Go" collection, they shared cryptic hints about the theme, encouraging fans to guess what inspired the new products.

The brand's social media content showcases the products in action, with creative visuals and video tutorials featuring Ariana Grande herself and other influencers. They also utilize social media to highlight the brand's mission of inclusivity and self-expression, sharing user-generated content and featuring a diverse range of models and creators.

R.E.M. Beauty's social media accounts have become a hub for the brand's community, with fans eagerly awaiting new posts and product announcements. The brand's strong online presence has been crucial in driving sales and establishing R.E.M. Beauty as a successful beauty line.

R.E.M. Beauty's product range

R.E.M. Beauty is an American makeup line owned by pop star Ariana Grande. The brand was launched on November 12, 2021, with its first chapter titled "Ultraviolet". The name R.E.M. is derived from Grande's track "R.E.M." from her album Sweetener, which refers to the sleep stage of rapid eye movement. The aesthetic of the line, however, is based on the Positions era.

R.E.M. Beauty is centred around the idea of dreams and dream-like states. The brand's mission is to empower individuals with the tools to bring their most creative dreams to life. In Grande's own words, she wants to "help encourage others to feel even more beautiful, to create, to tell their stories creatively and express themselves". The products are vegan and cruelty-free and are available at Ulta.com, Selfridges.com, and in US Ulta Beauty and UK Selfridges stores.

The R.E.M. Beauty product range is released in chapters, with at least four collections confirmed so far. Each chapter focuses on different aspects of makeup and skincare. Here is a breakdown of the product range across these chapters:

Chapter 1: Ultraviolet

This chapter was launched on November 12, 2021, and focused on eye makeup. It included eyeshadow palettes ("Midnight Shadows"), highlighters ("Interstellar"), lustrous and matte liquid eyeshadows ("Midnight Shadows"), eyeliners and kohls ("At The Borderline"), mascaras ("Flourishing"), false eyelashes, lipsticks, lip glosses, and lip stain markers ("Practically Permanent").

Chapter 2: Goodnight N Go

The second chapter, launched on March 21, 2022, continued the dream-like theme with products such as eye shadow palettes, gel eye shadows ("Midnight Shadows Metallic Gel Eye Shadow"), eye gloss ("Midnight Shadows Eye Shadow Gloss"), false eyelashes ("Dream Lashes"), cheek and lip sticks ("Eclipse Cheek & Lip Stick"), a face mist ("Mist Thing Calming Face Mist"), a lash serum, and an under-eye balm ("Full Night's Sleep Cooling Blurring Under Eye Balm").

Chapter 3: On Your Collar

Released on June 16, 2022, this chapter focused on lips, including liquid lipsticks, classic lipsticks, lip liner pencils ("At The Borderline Lip Liner Pencil"), lip oils ("Essential Drip Lip Oil"), and a lip balm ("Everything Nice Lip Balm").

Chapter 4: Out Of Body

The fourth chapter, released on July 28, 2022, introduced new products like a blurring primer ("Lunar Magic"), a blender ("DreamCloud"), blotting paper, and a 60-shade range of concealers ("Sweetener Concealer").

Curated Collections

R.E.M. Beauty has also released curated collections, including the "Thank U, Next Collection", inspired by the music video of the song, and a limited-edition holiday collection called "Holiglitch".

Upcoming Products

R.E.M. Beauty has teased upcoming products, including a blush and bronzer collection ("Hypernova"), lip glosses and under-eye balms ("Essential Drip Glossy Balm"), and gel eyeliner pens and eyeliner markers ("At The Borderline").

Awards and Recognition

R.E.M. Beauty has received numerous awards and recognition, including three Webby Awards for "Best Mobile User Interface", "Fashion and Beauty", and "Best Mobile Visual Design". The brand has also won awards for Best Liquid Eyeliner and Best New Brand.

R.E.M. by Ariana Grande's lyrics

The lyrics of "R.E.M." by Ariana Grande are about dreaming someone into your life, as described by Grande herself. The song is about a relationship that blurs the line between dreams and reality.

The song begins with the singer dreaming about meeting a charming man and falling in love with him. She describes the encounter as a dream come true and worries that it might be too good to be true. She expresses her desire to be with him for reasons beyond just physical intimacy. The chorus reflects her reluctance to wake up from the dream, as she doesn't want to lose the feeling of being with him.

In the second verse, Grande continues to sing about her strong feelings for this person, even considering proposing to him. She acknowledges that saying "I love you" is not the usual way to start a conversation but expresses her willingness to take that risk. She also mentions that she has observed him being bothered by other girls and that she just wants to give him a hug. Despite her strong feelings, she struggles with self-doubt, wondering if the dream is too good to be true.

The third verse features Pharrell Williams, who also produced the track, joining Grande in touring her dreams with love-coated lyrics. She acknowledges that she cannot buy his love and expresses her desire to turn two single people into a couple. She also hints at physical intimacy, mentioning "La Perla" and "Vicki's Secret", but ultimately wants a deeper connection with him.

The song "R.E.M." is an acronym for rapid eye movement, referring to a stage of the sleep cycle characterised by vivid dreams, bodily movement, increased heart rate, and sometimes sexual arousal. The song draws inspiration from Beyoncé's demo titled "Wake Up", which was a leftover from her 2013 self-titled album. "R.E.M." was released on August 17, 2018, as the fourth track on Grande's fourth studio album, "Sweetener".

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