Evie Summers
Sleep Country USA, a mattress retailer with over 70 locations in Washington and Oregon, changed its name to Sleep Train in 2015. The company assured customers that the name change would not affect business operations and that all stores would remain open. Sleep Country USA was known for its catchy jingle, which was also adopted by Sleep Country Canada, a separate company that started in Vancouver in 1994. Sleep Country USA has received mixed reviews, with some customers praising its selection and prices, while others have criticised its pushy sales tactics and poor customer service.
| Characteristics | Values |
|---|---|
| Name change | Sleep Country USA changed its name to Sleep Train |
| Date of name change | November 2015 |
| Locations affected | All stores, including over 70 locations in Washington and Oregon |
| Business impact | None; all stores remained open |
| Ad campaign change | Yes; new jingle: "Sleep Train. Your Ticket to a Better Night's Sleep." |
| Parent company | Mattress Firm |
| Number of parent company locations | 2,100 across the country |
| Community involvement | Foster Kids program for Northwest's 20,000 foster children |
| Employee culture | Positive, with emphasis on leadership development |
| Customer reviews | Mixed, with some complaints about pushy sales staff |
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What You'll Learn
- Sleep Country USA changed its name to Sleep Train
- The company's business and philanthropic platforms remain the same
- Sleep Country Canada is unaffiliated with the American company
- Sleep Country USA is a mattress retailer in Washington and Oregon
- Sleep Country USA has been criticised for its pushy sales tactics
Sleep Country USA changed its name to Sleep Train
Sleep Country USA, a mattress retailer with stores in Washington and Oregon, changed its name to Sleep Train in 2015. The company assured customers that this was only a change in name, and business would continue as usual. The statement released by Sleep Country USA read:
> You’ll continue to experience the same great people, service, selection and guarantees — just under a new name. Sleep Country and Sleep Train have been operating separately with the same business and philanthropic platforms for nearly a decade, and now, we will share the same name.
Sleep Country USA and Sleep Train were both brands operating under Mattress Firm, which has over 2,100 locations across the country. The name change was expected to be implemented in all stores by the end of October 2015. The new Sleep Train jingle became: "Sleep Train. Your Ticket to a Better Night's Sleep."
Sleep Country USA had a reputation for being a monopolistic company that destroyed competition through litigation. However, the company was also known for its focus on giving back to the community. Sleep Country USA employees have praised the company's culture and its leadership. Reviews of Sleep Country USA stores in Seattle, WA, have been mixed, with some customers complaining about pushy salespeople and others complimenting the staff for their efficiency and helpfulness.
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The company's business and philanthropic platforms remain the same
Sleep Country USA, a mattress retailer with stores in Washington and Oregon, changed its name to Sleep Train in 2015. The company reassured customers that its business and philanthropic platforms would remain the same. This included the Foster Kids program, which collects items for the Northwest's nearly 20,000 foster children.
Sleep Country USA had been operating separately from Sleep Train under the same parent company, Mattress Firm, for nearly a decade. The name change was simply a rebranding exercise, with the company stating that customers would "continue to experience the same great people, service, selection and guarantees — just under a new name."
Sleep Country USA was known not only for its retail success but also for its focus on giving back to the community. The company's CEO, Joe Paviglianti, prioritized people, culture, and leadership development over what he called the "real business." This approach resulted in a significant reduction in employee turnover rates and a positive work culture.
The company's commitment to its philanthropic platforms was evident in its Foster Kids program. Additionally, Sleep Country USA's involvement in the community extended beyond this program. The company's culture of "Extreme Leaders" incorporated values such as Love, Energy, Audacity, and Proof, as noted by Steve Farber, a leadership expert.
While the name change to Sleep Train marked a new chapter for the company, the underlying values and business practices that defined Sleep Country USA remained intact. This included their dedication to providing quality products and good service, as well as their community engagement and philanthropic efforts, which were integral parts of the company's identity.
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Sleep Country Canada is unaffiliated with the American company
Sleep Country USA, which had over 70 locations in Washington and Oregon, changed its name to Sleep Train in 2015. Sleep Country Canada and Sleep Country USA are unaffiliated but share the same name, logo, and jingle. Sleep Country Canada is a mattress store that started in Vancouver in 1994 and has since expanded to become a national company.
Sleep Country Canada was founded by Christine Magee and a few other co-founders a few years after Sleep Country USA. Sleep Country Canada expanded to the US and created a new brand name, Dormez-vous Sleep Centres Inc., with five stores in Montreal. They also acquired Sleep America Inc., a mattress retailer in Arizona, adding 32 stores in the US.
Sleep Country Canada and Sleep Country USA share the slogan, "Why buy a mattress anywhere else?". The two companies have separate business and philanthropic platforms and are owned and operated by different entities. Sleep Country Canada is owned by Birch Hill Equity Partners Management Inc. and Westerkirk Capital Inc., two Toronto-based investment firms that purchased the company in 2008. Sleep Country USA, on the other hand, operates under Mattress Firm, which has over 2,100 locations across the country.
The name change from Sleep Country USA to Sleep Train does not affect business operations, and all stores will remain open. The company will also continue its Foster Kids program, which collects items for the Northwest's nearly 20,000 foster children.
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Sleep Country USA is a mattress retailer in Washington and Oregon
Sleep Country USA is a mattress retailer with stores in Washington and Oregon. In 2015, the company changed the name of all its stores, including over 70 locations in these two states, to Sleep Train. The company assured customers that nothing would change except the name and the ad campaign. Sleep Train would continue to offer the same people, service, selection, and guarantees as Sleep Country USA.
Sleep Country USA, now Sleep Train, is known for its catchy jingle, which was also changed to match the new name. The new jingle goes: "Sleep Train. Your Ticket to a Better Night's Sleep." The company also retained its Foster Kids program, which collects items for the Northwest's nearly 20,000 foster children.
Sleep Country USA has been described as a monopolistic monster by some, who claim that the company tries to destroy competition through unjust litigation. However, others praise the company's culture and leadership. Steve Farber, the founder of The Extreme Leadership Institute, writes that Sleep Country USA is focused on giving back to the community and has incorporated values like Love, Energy, Audacity, and Proof into its culture.
Sleep Country USA has received mixed reviews from customers. Some praise the company for its good deals and efficient service, while others complain about pushy sales staff and overwhelming showrooms.
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Sleep Country USA has been criticised for its pushy sales tactics
Sleep Country USA, a mattress retailer with stores in Washington and Oregon, changed its name to Sleep Train in 2015. The company assured customers that the name change would not affect business operations and that the stores would remain open. Sleep Country USA has been criticised for its pushy sales tactics, with some customers complaining about aggressive salespeople and a condescending tone from staff.
Reviews on Yelp highlight that while the stores are spacious, new, and clean, the sales staff can be pushy and approach customers within a minute of them entering the store. One review mentioned that the salesperson was knowledgeable but had a condescending tone, while another review described the sales staff as "aggressive." Some customers have also mentioned that they felt the store was "too big" and overwhelming.
In contrast, other reviews on GoodBed promote a no-pressure sales environment, assuring customers that there are no pushy salesmen and no unwanted calls or emails. The website offers promo codes and discounts for users buying mattresses online.
Sleep Country USA, now known as Sleep Train, operates under the company Mattress Firm, which has over 2,100 locations across the country. Despite the name change, Sleep Country Canada, a separate company, still uses the original Sleep Country name and jingle.
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Frequently asked questions
Sleep Country USA changed its name to Sleep Train in 2015. The company assured customers that nothing would change except for the sign outside and the ad campaign.
Sleep Country USA and Sleep Train had been operating separately under the same business and philanthropic platforms for nearly a decade, and decided to unite under one name.
Sleep Country USA is a mattress retailer in Washington and Oregon. The company is known for its catchy jingle and its focus on giving back to the community.
Reviews are mixed. Some customers have praised the spaciousness and cleanliness of the Seattle store, while others have complained about pushy sales staff.
