Colin Snow
Sleep Number is an American manufacturer of mattresses, bed foundations, and bedding accessories. The company has developed a rewards program called InnerCircle, which uses gamification to extend the customer relationship beyond the initial purchase. Members of the InnerCircle Rewards program can earn points and badges by completing various activities and tasks, such as learning more about the Sleep Number brand and products, referring friends, and reading or watching sleep-related content. These points can be redeemed for rewards, including sleep-related products, vouchers, and competition entries.
| Characteristics | Values |
|---|---|
| Purpose | To create a more engaging experience for customers and extend the customer relationship with the brand beyond the initial purchase |
| Target | Customers with a long buying cycle |
| Members | Sleep Number smart bed owners |
| Benefits | Exclusive Smart Sleeper discounts, savings to share with friends and family, chances to win free products, event tickets and other surprises, the ability to refer friends and family and earn rewards, earn additional points and rewards for learning about sleep and wellness, writing reviews and more |
| Rewards | Sleep-related products, vouchers, and competitions access |
| Reward Redemption | Redeemable toward any Sleep Number purchase |
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What You'll Learn
- Sleep Number Rewards program members can earn points to unlock benefits
- Members can refer friends and family to earn points and rewards
- Points can be earned by learning about sleep and wellness
- Members can complete sleep-related activities and challenges via the SleepIQ app
- InnerCircle Rewards extends the customer relationship beyond the initial purchase
Sleep Number Rewards program members can earn points to unlock benefits
Sleep Number's InnerCircle Rewards program is a great example of how gamification can enhance the customer experience, especially for businesses with long buying cycles. The program is designed to extend the customer relationship beyond a single purchase, encouraging product adoption, generating new sales, and helping customers sleep better.
The points earned through the InnerCircle Rewards program can be redeemed for rewards. These rewards include sleep-related products, vouchers, and access to competitions. Higher levels of the program may offer special rewards. Additionally, members can earn reward certificates when their referrals purchase a Sleep Number smart bed. These certificates can be redeemed towards Sleep Number purchases, and multiple certificates can be used simultaneously.
The InnerCircle Rewards program also allows members to share savings with their friends and family. It provides opportunities to win free products, event tickets, and other surprises. The program helps Sleep Number collect valuable data and insights about its customers, which is particularly beneficial in an industry where purchases are infrequent, as mattresses typically last between 7 and 10 years.
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Members can refer friends and family to earn points and rewards
Sleep Number's InnerCircle Rewards program utilises gamification to create a more engaging customer experience. Members can refer friends and family to earn points and rewards. This can be done by sending an email or a link by clicking "Refer a Friend" in their Sleep Number Rewards account. They will earn points when they send the referral and a reward certificate when the referee purchases a bed. The reward certificates can be used towards Sleep Number purchases and are worth up to $1,000 in Sleep Number reward certificates.
Members can also earn points and rewards by learning about sleep and wellness, writing reviews, and completing activities and challenges set through the brand's SleepIQ app. For example, completing a sleep profile or setting sleep goals to improve long-term sleep behaviour. These points can be redeemed for special rewards, such as sleep-related products, vouchers, and competition entries. At higher membership tiers, points can be redeemed for exclusive rewards.
The InnerCircle program also offers chances to win free products, event tickets, and other surprises. This program is designed to extend the customer relationship beyond the initial purchase, drive product adoption, and help customers sleep better. It also provides Sleep Number with valuable data and insights about its customers.
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Points can be earned by learning about sleep and wellness
Sleep Number's InnerCircle Rewards program is a great example of how gamification can enhance the customer experience. The program is designed to extend the customer relationship with the brand beyond the initial purchase, encouraging product adoption, new sales, and improved sleep for customers.
One way to earn points through the InnerCircle program is by learning about sleep and wellness. This can include reading or watching sleep-related content, as well as completing activities and challenges through the brand's SleepIQ app. For example, members can complete a sleep profile to receive personalized product recommendations or set sleep goals to improve their sleep behaviour over time.
By completing these activities, members can earn points and badges, which can be redeemed for rewards. These rewards include sleep-related products, vouchers, and access to competitions. At higher levels, points can be exchanged for special rewards. Additionally, members can earn points by referring friends and family, writing reviews, and learning more about the Sleep Number brand and products.
The Sleep Number Rewards program also offers exclusive Smart Sleeper discounts and savings that can be shared with friends and family. When a referred friend or family member purchases a Sleep Number smart bed, the member earns a reward certificate. These reward certificates can be redeemed towards Sleep Number purchases, and multiple certificates can be used at once.
The InnerCircle program provides a more engaging experience for customers, encouraging them to take an active role in improving their sleep and overall wellness while also earning rewards.
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Members can complete sleep-related activities and challenges via the SleepIQ app
Sleep Number's InnerCircle Rewards program utilises gamification to extend the customer relationship with the brand beyond the initial purchase, driving product adoption, new sales and helping customers sleep better. Members can complete sleep-related activities and challenges via the SleepIQ app, earning points and badges for completion.
The activities and challenges are designed to improve members' sleep behaviour and include completing a sleep profile, which generates personalised product recommendations, and setting sleep goals. Members can also learn more about the Sleep Number brand and products, refer friends and family, and read or watch sleep-related content to earn points. These points can then be redeemed for rewards, including sleep-related products, vouchers, and competition entries.
The SleepIQ app also allows members to track their sleep and receive personalised recommendations to upgrade their sleep experience. The app may also provide insights and data to Sleep Number, allowing them to better understand their customers and improve their products and services.
By engaging with the SleepIQ app, members can take an active role in improving their sleep health while also earning rewards and accessing the benefits of the InnerCircle program. This creates a mutually beneficial relationship between the brand and its customers, fostering loyalty and advocacy for Sleep Number.
Overall, the InnerCircle Rewards program, including the SleepIQ app, offers a comprehensive approach to engaging customers, incentivising purchases, and creating a community of satisfied sleepers.
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InnerCircle Rewards extends the customer relationship beyond the initial purchase
Sleep Number's InnerCircle Rewards program is a great example of how gamification can enhance the customer experience, especially for businesses with long buying cycles. The program aims to extend the customer relationship beyond the initial purchase, encouraging product adoption, generating new sales, and helping customers sleep better.
The InnerCircle Rewards program offers members the opportunity to earn points and unlock tiers that provide various benefits. These benefits include sleep-related products, vouchers, and access to competitions. By referring friends and family, members can earn points and reward certificates when their contacts purchase a Sleep Number® smart bed. Additionally, members can earn points by learning about sleep and wellness, writing reviews, and completing activities and challenges through the SleepIQ app, such as creating a sleep profile or setting sleep goals.
The program also allows members to earn exclusive Smart Sleeper discounts and share savings with their network. As members progress through the tiers, they can earn reward certificates, which are redeemable towards Sleep Number® purchases. These certificates can be used to purchase Sleep Number products, including mattresses, bed foundations, and bedding accessories.
The InnerCircle Rewards program has created new opportunities for Sleep Number to engage with its customers, gain valuable insights, and drive customer advocacy. By leveraging gamification, the program has helped Sleep Number create a differentiated experience in an industry where customers are infrequent due to the long lifespan of mattresses. Overall, the InnerCircle Rewards program offers a more engaging and interactive experience for customers, encouraging them to continue their relationship with the brand even after their initial purchase.
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Frequently asked questions
Sleep Number's InnerCircle Rewards program is a loyalty program that uses gamification to create a more engaging experience for customers. Members can earn points and badges by completing activities and tasks, such as learning more about the Sleep Number brand and products, referring friends, and reading or watching sleep-related content.
Members of the InnerCircle Rewards program can earn points to achieve tiers that unlock benefits, including sleep-related products, vouchers, and competitions access. At higher levels, points can be redeemed for special rewards.
Benefits of the InnerCircle Rewards program include chances to win free products, event tickets, and other surprises, the ability to refer friends and family and earn rewards, and earn additional points and rewards for learning about sleep and wellness, writing reviews, and more.
To join the InnerCircle Rewards program, you must be a Sleep Number smart bed owner. As a smart bed owner, you automatically become a lifetime member of the Sleep Number Rewards program, which includes the InnerCircle Rewards program.
